The Practice of Market Research: An Introduction
- ISBN-10
- 1292331364
- ISBN-13
- 9781292331362
- Pages
- 608
- Language
- English
- Published
- 2021-11-17
- Author
- Yvonne Mcgivern
Description
This is a great applied marketing research text that will be suitable for students going beyond the basics of research and learning about how marketing research works in practice.
