Principles of Marketing: Scandinavian Edition
- ISBN-10
- 1292354992
- ISBN-13
- 9781292354996
- Series
- Principles of Marketing
- Pages
- 552
- Language
- English
- Published
- 2020-07-30
- Authors
- Gary Armstrong, Philip T. Kotler, ANDERS. KOTLER PARMENT
Description
The book describes and explains how these companies dealwith challenges in domestic and international markets. Set within aScandinavian context, the text is nonetheless global in scope and thus veryrelevant for modern marketers.
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