Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
- ISBN-10
- 1292360860
- ISBN-13
- 9781292360867
- Series
- Key Marketing Metrics
- Category
- Marketing
- Pages
- 496
- Language
- English
- Published
- 2021
- Author
- Neil T. Bendle
Description
"This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics. How to harness those data for insight is explained. Most importantly, how to act on this insight-how to apply it not only in planning campaigns but also in measuring their impact, correcting their courses, and optimizing their results is explained"--
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