Basic Marketing Research
- ISBN-10
- 1305178572
- ISBN-13
- 9781305178571
- Series
- Basic Marketing Research
- Category
- Business & Economics
- Pages
- 512
- Language
- English
- Published
- 2013-11-08
- Publisher
- Cengage Learning
- Authors
- Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter
Description
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Get the book
Other editions
-
- 2023-03-10
- - pages
- Paperback
- Cengage Learning
-
- 2017-08-11
- 352 pages
- Paperback
- Mindtap Course List
Similar books
-
Basic Marketing Research
By Naresh K. MalhotraWith a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
-
Basic Marketing Research: A Decision-making Approach
By Mark Peterson, Naresh K. MalhotraProviding a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.
-
Basic Marketing Research (Book Only)
By Tom Brown, Tracy Suter, Gilbert ChurchillAnd they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style.
-
Basic Marketing Research
By Gilbert A. ChurchillPlus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
-
Basic Marketing Research Using Microsoft Excel Data Analysis
By Alvin C. Burns, Ronald F. Bush, Judith NashBasic Marketing Research Using Microsoft Excel Data Analysis
-
Basic Marketing Research
By Gilbert A. ChurchillBasic Marketing Research
-
Basic Marketing Research: Official Training Guide from Qualtrics
By Scott M. Smith, Gerald S. AlbaumBasic Marketing Research: Official Training Guide from Qualtrics
-
Basic Marketing Research: A Decision-making Approach
By Mark Peterson, Naresh K. MalhotraFor the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how...
-
Outlines and Highlights for Basic Marketing Research by Gilbert a Churchill, Isbn: 9781439041390
By Cram101 Textbook ReviewsNever HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the...
-
Basic Marketing Research: Using Microsoft Excel Data Analysis
By Alvin C. Burns, Ronald F. BushThis book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a...