Marketing
- ISBN-10
- 1305464958
- ISBN-13
- 9781305464957
- Series
- Marketing
- Category
- Education
- Pages
- 736
- Language
- English
- Published
- 2015-02-20
- Publisher
- Cengage Learning
- Authors
- James L. Burrow, Aubrey R. Fowler
Description
MARKETING 4E presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and social media are presented as keys to students' success. Emphasis on careers includes the incorporation of Career Clusters. While students study business, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, they also see marketing as a career choice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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