Strategic Management: Theory
- ISBN-10
- 1305502337
- ISBN-13
- 9781305502338
- Series
- Strategic Management
- Category
- Business & Economics
- Pages
- 528
- Language
- English
- Published
- 2016-01-18
- Publisher
- Cengage Learning
- Authors
- Gareth R. Jones, Charles W. L. Hill, Melissa A. Schilling
Description
This engaging strategy text presents strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition of STRATEGIC MANAGEMENT features an increased emphasis on the changing global economy and its role in strategic management, as well as thought-provoking opening and closing cases that highlight the concepts discussed in each chapter. The appendix walks students through the case analysis process and explains key ratios that managers use to compare the performance of firms. This text is the key reference that should be on every strategic leader's bookshelf. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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