Social Media Marketing: A Strategic Approach

Social Media Marketing: A Strategic Approach
ISBN-10
1305502752
ISBN-13
9781305502758
Series
Social Media Marketing
Category
Business & Economics
Pages
400
Language
English
Published
2016-01-07
Publisher
Cengage Learning
Authors
Melissa Barker, Donald I. Barker, Nicholas F. Bormann

Description

Today’s readers can prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions address a full range of online and offline elements for creating a viable personal branding strategy. Readers learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition highlights many of today’s best practices for marketing on social media platforms to assist readers in functioning most effectively and dealing with the rapid change that is a hallmark of social media. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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