Managerial Economics: Applications, Strategies and Tactics

Managerial Economics: Applications, Strategies and Tactics
ISBN-10
1305856406
ISBN-13
9781305856400
Series
Managerial Economics
Category
Business & Economics
Pages
816
Language
English
Published
2016-09-06
Publisher
Cengage Learning
Authors
James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Description

Readers learn how to think analytically and make better business decisions as future business leaders with the insights found in MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems. The seasoned author team applies their wealth of practical business insights and economic knowledge to present a solid foundation of traditional microeconomic theory and extensively explore the latest analytical tools in managerial economics. Readers study Nash equilibrium and other game-theoretic tactics, information economics, and organizational architecture. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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