Infonomics is a unique and groundbreaking work that utilizes the science of economics to study the flow of information. Based on the premise that information is filtered through a "marketplace of ideas", the author challenges the conventional wisdom that this marketplace necessarily processes information properly. Drawing upon the work of famed economist John Kenneth Galbraith, Daniel Mark proposes a model that transforms our understanding of how knowledge is acquired. Infonomics is a fascinating exploration of the factors that shape people's perception of the world around them. It delves into the hidden side of market forces, market structure, mass media, and human psychology to reveal the true nature of the market which controls information.