Sport and the Media: Recent Economic, Legal, and Technological Developments

ISBN-10
1315046016
ISBN-13
9781315046013
Series
Sport and the Media
Category
Mass media and sports
Pages
88
Language
English
Published
2019
Authors
Raymond Boyle, Peter Flood, Deirdre Kevin

Description

Sport and the Media examines how reliable sportscasting is in the anchor role, reviews the development of sportscasting and specialized sporting services as a response to audience demand, and questions how well the sporting enthusiast--the fan--is being served by later, unanticipated developments. While sport has had a long symbiotic relationship with communication systems, the advent of a digital media age has intensified that relationship, giving evidence of both continuity and substantial change in this relationship as both media systems and popular culture have entered a new century. Collectively, the articles give an authentic flavor of the issues--real and incipient--surrounding sports broadcasting, the media, and the audience as the next round of media consolidation and investment appears to be starting. In particular, they pose questions as to whether sports as a 'killer application' has actually encountered some natural limit, and whether the audience at-large has been well served within the more recent developments.

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