Marketing Cultural and Heritage Tourism: A World of Opportunity
- ISBN-10
- 1315424835
- ISBN-13
- 9781315424835
- Category
- Social Science
- Pages
- 180
- Language
- English
- Published
- 2016-12-05
- Publisher
- Routledge
- Author
- Rosemary Rice McCormick
Description
Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.
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