Zhang, Ran, 23 In 10 Zhou, Sean, 317n-4 Zieger, Anne, 87n2 Zimmerman, Ann, 317n 11 Zizzo, D., 230m2, 231n29 Zwick, Rami, 347n4 Zwiebach, Elliott, 199n27 SUBJECT INDEX Note: Locators in italics indicate additional display material;
Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 95%, Swinburne University of Technology, Melbourne (MBA Programm), course: Strategic Marketing, language: English, abstract: ...
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Marketing Channel Strategy: A Selected and Annotated Bibliography
This Field Guide introduces you to the channels landscape, helps you understand your building block options, and unpacks the physics of adding and subtracting channel components, to give you the tools you need to keep your go-to-market ...
"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world.
The ideas in this book apply to any channel for any product or service in any market. The generality of the book is shown in its many examples taken from all over the world.
Strategic Marketing Channel Management
This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer...