Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences
- ISBN-10
- 1317308794
- ISBN-13
- 9781317308799
- Category
- Business & Economics
- Pages
- 594
- Language
- English
- Published
- 2019-03-04
- Publisher
- Routledge
- Authors
- Alan Fyall, Patrick Legohérel, Isabelle Frochot
Description
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
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