Political Campaign Communication: Inside and Out examines the ins and outs of political campaigning through the eyes of both an academic and a political consultant. This text takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process. Unlike many texts in this field, Political Campaign Communication: Inside and Out takes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.
A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.
See in addition: Dennis M. Simon, “Public expectations of the president,” in The Oxford Handbook of the American Presidency, ... Jennifer R. Mercieca and Justin S. Vaughn, “Barack Obama and the rhetoric of heroic expectations,” in The ...
This book offers a comprehensive guide to political campaign communication using functional theory as a framework.
-- Updated in its 2nd edition Political Campaign Communication examines the ins and outs of political campaigning through the eyes of both an academic and a political consultant.Unlike many texts in this field, Political Campaign ...
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign.
With updates from the 2020 presidential election and a greater focus on social media use, the tenth edition of this text provides a realistic understanding of the strategic and tactical communication choices made during campaigns.
This edifying volume offers readers a behind-the-scenes look at how political campaign communications work, challenging them to critically analyze what they read and see in the news and social media.
We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is...
The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise.