Political Campaign Communication: Inside and Out

Political Campaign Communication: Inside and Out
ISBN-10
1317345622
ISBN-13
9781317345626
Series
Political Campaign Communication
Category
Language Arts & Disciplines
Pages
320
Language
English
Published
2015-08-27
Publisher
Routledge
Authors
Larry Powell, Joseph Cowart

Description

Political Campaign Communication: Inside and Out examines the ins and outs of political campaigning through the eyes of both an academic and a political consultant. This text takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process. Unlike many texts in this field, Political Campaign Communication: Inside and Out takes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.

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