Head's Broadcasting in America: A Survey of Electronic Media (1-download)

Head's Broadcasting in America: A Survey of Electronic Media (1-download)
ISBN-10
1317347935
ISBN-13
9781317347934
Category
Business & Economics
Pages
360
Language
English
Published
2016-01-08
Publisher
Routledge
Authors
Michael A. McGregor, Paul D. Driscoll, Walter Mcdowell

Description

This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.

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