The Cultural Dimension of Global Business (1-download)
- ISBN-10
- 1317349032
- ISBN-13
- 9781317349037
- Category
- Social Science
- Pages
- 304
- Language
- English
- Published
- 2015-07-22
- Publisher
- Routledge
- Authors
- Gary Ferraro, Elizabeth K. Brody
Description
This book demonstrates how the theories and insights of anthropology have positively influenced the conduct of global business and commerce, providing a foundation for understanding the impact of culture on global business, and global business on culture.
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