This text explores the core principles of learning and memory in a clear, reader-friendly style, covering animal learning and human memory in a balanced fashion. A strong emphasis on practical applications to the college student's everyday life is evident in examples throughout, such as the correlation between caffeine consumption and grade point average (Chapter 1), the importance of taking practice tests over additional studying (Chapter 9), approach/avoidance coping for upcoming and completed exams (Chapter 5), and misremembering what your professor said in class (Chapter 10). The relationship between the fields of neuropsychology and learning and memory is also stressed throughout. The fourth edition has been thoroughly updated to reflect the latest research and has been freshened throughout with more relevant examples and better graphics. There are new sections on the adaptive-evolutionary approach, potentiated startle, behavior medicine, breaking habits, behavioral economics, testing effect, consolidation theory, an expanded section on working memory, and new applications in animal training, self behavior modification, neuroethics and artificial memory enhancement, and acting and memory.
This updated edition includes chapters that reflect the state-of-the-art of research in this area.
Gordon Bower was born in 1932 in Scio, Ohio, a small town struggling to survive the Great Depression. After playing varsity baseball in college, he had two career choices: professional baseball or graduate school in psychology.
In Learning & Memory, leading researcher Howard Eichenbaum provides a new-fashioned synthesis of the contemporary learning and memory fields.
From making conversation to walking and driving, learning and memory are crucial aspects of our survival.
Offers simple strategies to help students improve their memory and make their learning permanent.
This volume features research by both outstanding early-career scientists as well as familiar luminaries in the field.
The behavior of insects transcends elementary forms of adaptive responding to environmental changes.
The volume provides an integrated pattern of results wherever this is possible. The reader will acquire a broad and integrated perspective of human learning and memory based on current approaches in this domain.
Learning and Memory provides students with a clear, balanced, and integrated presentation of major theoretical perspectives foundational to the study of human learning and memory.
Unusually for a volume of this kind, this volume brings together research from both humans and animals—often relatively separate areas of discourse—to give a more comprehensive and integrated view of the field.