Routledge Handbook of Political Advertising
- ISBN-10
- 1317439783
- ISBN-13
- 9781317439783
- Category
- Political Science
- Pages
- 418
- Language
- English
- Published
- 2017-02-24
- Publisher
- Taylor & Francis
- Authors
- Marion R. Just, Christina Holtz-Bacha
Description
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Get the book
Other editions
Similar books
-
Routledge Handbook of Political Marketing
By Jennifer Lees-MarshmentThey wantto be involved, and a political program oughtto recognize that. (Bai 2004) The process of mobilizing voters in the 2004 Republican campaignwas left inthehands oflocal volunteers, BushTeam Leaders. Bai was introduced to Todd ...
-
Routledge Handbook of Political Management
By Dennis W. JohnsonSome interesting historical examples are provided by James N. Druckman, Lawrence R.Jacobs, and Eric Ostermeier, ... John Theilmann and Allen Wilhite, “Campaign Tactics and the Decision to Attack,” Journal of Politics 60 (November 1998): ...
-
The SAGE Handbook of Political Advertising
By Christina Holtz-Bacha, Lynda Lee KaidFor example, Sigelman and Kugler (2003) looked at data from three gubernatorial campaigns to measure how voters define and interpret “negativity” in political ads. Although most survey research in political advertising has included ...
-
Political Marketing: Principles and Applications
By Jennifer Lees-MarshmentLindholm and Prehn's advice for political strategists 1 Have the facts at your fingertips and know what you are talking about. 2 Create a simple policy you can explain. 3 Make a plan and write it down. 4 Define your target group and go ...
-
The Routledge Handbook of Critical Public Relations
By David McKie, Jacquie L'Etang, Nancy Snowhistories that go beyond eventism, and (3) contribute to the development of sociological and critical thinking in public relations – albeit that which is tempered by historical understanding and imagination. This chapter draws attention ...
-
Political Advertising in the United States
By Erika Franklin Fowler, Michael M. Franz, Travis N. RidoutPolitical Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections.
-
Negative Political Advertising: Coming of Age
By Karen S. Johnson-Cartee, Gary CopelandPerhaps the most famous negative political chant was the one used against Democratic candidate Grover Cleveland in 1884 by the Republican forces supporting James G. Blaine. Cleveland had fathered a child out of wedlock by Maria ...
-
Handbook of Political Communication Research
By Lynda Lee KaidThe Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication.
-
Political Marketing in the United States
By Jennifer Lees-Marshment, Brian Conley, Kenneth CosgroveThe main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion ...
-
Political Advertising in the United States
By Erika Franklin Fowler, Michael M. Franz, Travis N. RidoutThis book examines the volume, distribution, content, and effects of political advertising--in print, on television and online- in federal elections.