Visual Identity: Promoting and Protecting the Public Face of an Organization
- ISBN-10
- 1317452534
- ISBN-13
- 9781317452539
- Category
- Business & Economics
- Pages
- 176
- Language
- English
- Published
- 2014-12-18
- Publisher
- Routledge
- Author
- Susan Westcott Alessandri
Description
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.
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- 2014-12-18
- 176 pages
- Ebook
- Routledge
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