Political Marketing: Theoretical and Strategic Foundations
- ISBN-10
- 1317462580
- ISBN-13
- 9781317462583
- Series
- Political Marketing
- Category
- Political Science
- Pages
- 352
- Language
- English
- Published
- 2015-01-28
- Publisher
- Routledge
- Authors
- Bruce I. Newman, Wojciech Cwalina, Andrzej Falkowski
Description
This is the first integrated theory-to-practice text on marketing's role in the political process. It
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