Understanding Communication Theory: A Beginner's Guide

Understanding Communication Theory: A Beginner's Guide
ISBN-10
1317751361
ISBN-13
9781317751366
Category
Language Arts & Disciplines
Pages
288
Language
English
Published
2015-08-20
Publisher
Routledge
Author
Stephen M. Croucher

Description

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

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