The Routledge Companion to Non-Market Strategy
- ISBN-10
- 1317819713
- ISBN-13
- 9781317819714
- Category
- Business & Economics
- Pages
- 449
- Language
- English
- Published
- 2015-04-24
- Publisher
- Routledge
- Authors
- Thomas C. Lawton, Tazeeb S. Rajwani
Description
It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.
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