Loose-leaf Version for Media Essentials: A Brief Introduction

Loose-leaf Version for Media Essentials: A Brief Introduction
ISBN-10
1319027598
ISBN-13
9781319027599
Series
Loose-leaf Version for Media Essentials
Category
Language Arts & Disciplines
Pages
624
Language
English
Published
2015-10-28
Publisher
Macmillan Higher Education
Authors
Richard Campbell, Christopher Martin

Description

Media Essentials focuses on the most pivotal aspects of mass communication, and its new edition is more effective than ever at helping students understand the everchanging mass-media landscape. It features new Media Convergence and Media Literacy boxes plus specific, detailed case studies; a newly integrated chapter on the history of journalism; and an expanded program of video clips on LaunchPad that drive home the book's approach to media literacy and analysis.

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