Economics Principles: A Business Perspective
- ISBN-10
- 1319106811
- ISBN-13
- 9781319106812
- Category
- Business & Economics
- Pages
- 2082
- Language
- English
- Published
- 2018-10-15
- Publisher
- Macmillan Higher Education
- Authors
- Scott Sumner, Stephen Rubb
Description
Created specifically for the economics course as taught in business schools, Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained graphs and a battery of simple but useful learning tools support the intersection of theory and practice. It’s accompanied by a robust media component, SaplingPlus, which combines Sapling’s acclaimed online homework with a complete e-book and all interactive features for the text.
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