Small Business Management: Launching & Growing Entrepreneurial Ventures

Small Business Management: Launching & Growing Entrepreneurial Ventures
ISBN-10
1337027596
ISBN-13
9781337027595
Series
Small Business Management
Category
Business & Economics
Pages
712
Language
English
Published
2016-01-15
Publisher
Cengage Learning
Authors
J. William Petty, Justin G. Longenecker, Leslie E. Palich

Description

SMALL BUSINESS MANAGEMENT, 18e, provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. This market-leading text places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The book's thorough emphasis on building business plans ensures that you can effectively create, manage, and analyze a plan for your own venture. Unforgettable examples and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 52 years ago. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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