Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough approach. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 5E offers a succinct, fast-paced, yet challenging, approach full of invaluable insights from cover to cover. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics books, while emphasizing the real decisions that today's managers face daily. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Michael Porter, “The Contributions of Industrial Organization to Strategic Management,” Academy of Management Review 6 (1981): 609–620. Michael Porter, Competitive Strategy (New York: Free Press, 1980). Profitability.
Managerial Economics 101 — get an easy-to-understand intro to fundamental aspects of managerial economics and the theory of price determination Whose side are you on? — make sense out of the relationship between price and quantity to ...
The economic concepts presented in this edition show you how to use common sense to understand business and solve managerial problems.
This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a...
This text ensures a thorough understanding of core concepts before advancing to provide an expanded treatment of topics.
An introduction to managerial economics for students and professionals Managers face decisions every day, and this book examines the main ones managers must address that can be guided by economic analysis.
While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems.
Presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance.
While other texts focus on quantitative analysis, this book enphasizes logic and conceptual modeling -- reinforced by real-life examples -- to highlight the pivotal link between economics and key business concerns such as costs, prices, ...
Managerial Economics offers a lively presentation of analytical and empirical tools for managerial decision-making. This edition increases the emphasis on managerial applications with more problems, case studies, and questions.