Build valuable skills that are in high demand in today’s businesses with Camm/Cochran/Fry/Ohlmann/Anderson/Sweeney/Williams' market-leading BUSINESS ANALYTICS, 3E. Readers master the full range of analytics while strengthening descriptive, predictive and prescriptive analytic skills. Real-world examples and visuals help illustrate data and results for each topic. Clear, step-by-step instructions guide readers through using various software programs, including Microsoft Excel, Analytic Solver, and JMP Pro, to perform the analyses discussed. Practical, relevant problems at all levels of difficulty reinforce and teach readers to apply the concepts learned. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The highlights of this volume are: Business analytics at a glance; Business intelligence (BI), data analytics; Data, data types, descriptive analytics; Data visualization tools; Data visualization with big data; Descriptive analytics ...
"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic.
This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems.
This book provides a guide to businesses on how to use analytics to help drive from ideas to execution.
It is here that the value of business analytics shines: Despite its being a fundamentally new problem with different requirements and no overlapping value potential, the organization requires virtually no incremental investment to ...
Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.
Written clearly for the nontechnical professional, this definitive guide shows you how to gain the most opportunity and value from every type of business intelligence, with essential guidance on: The challenge of business analytics The BASP ...
Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics.
The main goals of this book are as follows: · To excite managers and decision makers about the potential that resides in data and the value that data analytics can add to business processes. · To provide managers with a basic ...
It provides solutions for meeting the strategic challenges of applying analytics, such as: Integrating analytics into decision making, corporate culture, and business strategy Leading and organizing analytics within the corporation Applying ...