Marketing: Theory and Practice

Marketing: Theory and Practice
ISBN-10
1349068535
ISBN-13
9781349068531
Series
Marketing
Pages
426
Language
English
Published
2016-01-06
Publisher
Macmillan International Higher Education

Description

M. Pacione, 'Measures of the Attraction Factor—A Possible Alternative', Area, vol. 6 (1974) pp. 279–82. J. Moseley, Shopping in Berkshire: The Shopping Model (Reading: Unit for Retail Planning Information, 1977).

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