Customer Sense: How the 5 Senses Influence Buying Behavior
- ISBN-10
- 1349344427
- ISBN-13
- 9781349344420
- Category
- Business & Economics
- Pages
- 185
- Language
- English
- Published
- 2015-12-23
- Publisher
- Palgrave Macmillan
- Author
- Aradhna Krishna
Description
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
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