This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage of the concept of communicative competence; analysis of email communication; introduction to informal English and English for socialisation as well as goodwill messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination of persuasive messages and ways to understand such messages; an e-resources website that includes authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter. This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting.
Double the Experience with College English and Business Communication, and create a Prepared Communicator for the Interconnected World.
College English and Business Communication
English for Business Communications is a short course for learners who need to improve their communicative ability.
For the purpose of this book, 'brand you' is about establishing your personal mark through your business communication. How do you want to be seen? What do you want to be remembered for? We're not just talking about your non-verbal or ...
English for Business Communication. Students Book.: A short course consisting of five moduls: Cultural diversity and socialising, telephoning, presentations, meetings...
The course aims to build confidence and fluency by encouraging students to analyse tasks and take part in practice activities. This second edition has been redesigned and now includes a page of self-study tasks for each of the 15 units.
Business Communication for Success
Providing guidance to non-native English speakers on how to communicate clearly and concisely, this book uses real-life international business scenarios to help develop your skills and provide you with some...
The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level ...
English for Business Communication is a short course for people in or preparing for work who need to improve their English in these key areas: socialising, telephoning, presenting, taking part in meetings and negotiating.