The Public Relations Writer’s Handbook
- ISBN-10
- 1351261908
- ISBN-13
- 9781351261906
- Category
- Business & Economics
- Pages
- 184
- Language
- English
- Published
- 2019-12-20
- Publisher
- Routledge
- Author
- Whitney Lehmann
Description
From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.
Get the book
Similar books
-
The Public Relations Writer's Handbook: The Digital Age
By Merry Aronson, Don Spetner, Carol AmesI hope that you'll consider including Korn/Ferry International and our innovative assessment tool, Search Assessment, in your coverage. Studies have shown that the main reason people are unsuccessful on the job is due to a lack of ...
-
The Public Relations Writer's Handbook
By Whitney Lehmann"From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations ...
-
The Public Relations Writer's Handbook
By Merry Aronson, Don Spetner, Carol AmesThe first Public Relations Writer's Handbook has become one of the most well-known reference books in the PR industry. A second edition will launch it even further, with the added...
-
Handbook for Public Relations Writing
By Thomas Harvey BivinsEffective writing is the number one skill needed by public relations and publicity professionals. In this all-new edition of Handbook for Public Relations Writing, Thomas Bivins explains the craft and...
-
The Public Relations Writer's Handbook
By Merry Aronson, Don SpetnerA must for novices.
-
Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media
By Ronald D. SmithA Writing Workbook for Emerging and Established Media Ronald D. Smith. video systems such as are found in hospitals ... text, video, and audio. MultiVu hosts many multimedia news release sites that serve various media by packaging ...
-
Media Writer's Handbook: A Guide to Common Writing and Editing Problems
By George T. ArnoldThis guide to grammar, style and usage is intended as a quick reference for news and media writing. Examples from news and other media sources relevant to students and professionals...
-
Handbook for Public Relations Writing
By Thomas BivinsHandbook for Public Relations Writing
-
Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media
By Ronald D. SmithIt justifies the story by telling readers why they should care. It provides a transition from the lead and explains the lead and its connection to the rest of the story. It often tells readers why the story is timely.
-
Public Relations Writing Worktext: A Practical Guide for the Profession
By Joseph M. ZappalaPublic Relations Worktext is a writing and planning resource for public relations students and practitioners.