Hair and Hair Care

Hair and Hair Care
ISBN-10
1351443445
ISBN-13
9781351443449
Category
Medical
Pages
430
Language
English
Published
2018-12-19
Publisher
Routledge
Author
Dale H. Johnson

Description

Reviews the chemical and physical properties, care and treatment of hair, including product development. The book discusses ethnic hair, its appropriate management measures and products; emphasizes manufacturing and sales strategies for domestic and international product viability; surveys instrumental methods for product performance evaluation; presents sensory and market research techniques for optimum consumer satisfaction; and more.

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