Kleppner's Advertising Procedure

Kleppner's Advertising Procedure
By W. Ronald Lane, Thomas Russell
This classic introduction to advertising provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework--showing how the advertising function must...
Kleppner's Advertising Procedure
By W. Ronald Lane, Otto Kleppner, Thomas Russell
Includes glossary & index
Kleppner's Advertising Procedure
By W. Ronald Lane, Karen Whitehill King
Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques.
Kleppner's Advertising Procedure
By W. Ronald Lane, Glenn Verrill, Otto Kleppner
Kleppner's Advertising Procedure
Otto Kleppner's Advertising Procedure
By Glenn Verrill, Otto Kleppner, Thomas Russell
Otto Kleppner's Advertising Procedure
Kleppner's Advertising Procedure
By Nogid
Kleppner's Advertising Procedure
Kleppner's Advertising Procedure
By Lane W. Ronald
Kleppner's Advertising Procedure
Kleppner's Advertising Procedure
By Thomas J. Russell, Ronald W. Lane
Kleppner's Advertising Procedure
Kleppner's Advertising Procedure
By Prentice Hall PTR
Kleppner's Advertising Procedure
Otto Kleppner's Advertising Procedure, Eighth Edition: Instructor's Manual with Tests. Manual
By Otto Kleppner
Otto Kleppner's Advertising Procedure, Eighth Edition: Instructor's Manual with Tests. Manual