Celebrity, Convergence and Transformation

Celebrity, Convergence and Transformation
ISBN-10
1351742701
ISBN-13
9781351742702
Category
Business & Economics
Pages
266
Language
English
Published
2017-07-28
Publisher
Routledge
Authors
Douglas Brownlie, Paul Hewer, Finola Kerrigan

Description

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.

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