The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change
- ISBN-10
- 1351801597
- ISBN-13
- 9781351801591
- Category
- Business & Economics
- Pages
- 410
- Language
- English
- Published
- 2018-12-17
- Publisher
- Routledge
- Authors
- José Antonio Muñiz Velázquez, Cristina M. Pulido
Description
The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.
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