The Corporate Media Toolkit: Advanced Techniques for Producers, Writers and Directors

The Corporate Media Toolkit: Advanced Techniques for Producers, Writers and Directors
ISBN-10
1351847740
ISBN-13
9781351847742
Category
Art
Pages
124
Language
English
Published
2017-06-26
Publisher
Taylor & Francis
Author
Ray DiZazzo

Description

This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development—project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction—author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it’s crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite. The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level.

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