How to Run a Successful Design Business: The New Professional Practice
- ISBN-10
- 1351929984
- ISBN-13
- 9781351929981
- Category
- Design
- Pages
- 456
- Language
- English
- Published
- 2017-05-15
- Publisher
- Routledge
- Author
- Shan Preddy
Description
The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.
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Other editions
-
- 2012-09-28
- 456 pages
- Paperback
- Gower Publishing, Ltd.
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