Communicating Strategy
- ISBN-10
- 1351950266
- ISBN-13
- 9781351950268
- Category
- Business & Economics
- Pages
- 198
- Language
- English
- Published
- 2017-03-02
- Publisher
- Taylor & Francis
- Author
- Phil Jones
Description
'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.
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