Entrepreneurship and Small Business

Entrepreneurship and Small Business
ISBN-10
1352012499
ISBN-13
9781352012491
Series
Entrepreneurship and Small Business
Category
Business & Economics
Language
English
Published
2022-03-24
Publisher
Red Globe Press
Author
Paul Burns

Description

The fully updated 5th edition of the UK’s market-leading book on entrepreneurship combines theory with practice to provide a holistic introduction to entrepreneurship, alongside hands-on guidance for aspiring small business managers. Entrepreneurship and Small Business is the ideal book for anyone wanting to combine a strong theoretical foundation with practical advice drawn from Paul Burns’ decades of academic and entrepreneurial experience. Approaching the study of entrepreneurship from the perspective of the business life-cycle, the book gives students a comprehensive understanding of the forms and stages of the entrepreneurial journey, from start up, through periods of growth, to the maturity of an established business. This is an indispensable textbook for students taking undergraduate Entrepreneurship or Small Business Management courses, as well as for MBA students. Entrepreneurship and Small Business also contains invaluable insights for people looking to start their own business.

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