Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age
- ISBN-10
- 1398600164
- ISBN-13
- 9781398600164
- Series
- Truth Be Told
- Category
- Business & Economics
- Pages
- 288
- Language
- English
- Published
- 2021-04-03
- Publisher
- Kogan Page
- Authors
- John O'Brien, David Gallagher
Description
Understand the challenges and opportunities for marketing and PR in the age of purpose, learn why it's important to be a 'truth teller', find out how to create authentic messaging, activate successful campaigns, generate honest content and avoid accusations of 'purpose washing'.
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