The Evolution of Competitive Strategies in Global Forestry Industries: Comparative Perspectives
- ISBN-10
- 1402065671
- ISBN-13
- 9781402065675
- Category
- Business & Economics
- Pages
- 318
- Language
- English
- Published
- 2007-08-02
- Publisher
- Springer Science & Business Media
- Authors
- Juha-Antti Lamberg, Juha Näsi, Jari Ojala
Description
An analysis of the evolution of competitive strategies within the forestry industry is presented in this book. The argument is that the chosen context serves as an illustrative setting for a discussion related to global corporate evolution. Therefore, this analytical and rigorous book contributes to better understanding of the workings of a number of manufacturing industries through discussion of the evolutionary development within the pulp and paper industry.
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