Persuasive Writing: How to Make Words Work for You
- ISBN-10
- 1402748361
- ISBN-13
- 9781402748363
- Series
- Persuasive Writing
- Category
- Business & Economics
- Pages
- 158
- Language
- English
- Published
- 2007
- Publisher
- Sterling Publishing Company
- Author
- Nick Souter
Description
The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.
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