International Business Environment: Global and Local Marketplace in a Changing World

International Business Environment: Global and Local Marketplace in a Changing World
ISBN-10
1403936919
ISBN-13
9781403936912
Series
International Business Environment
Category
Business & Economics
Pages
448
Language
English
Published
2006-04-16
Publisher
Palgrave Macmillan
Author
Janet Morrison

Description

The book offers a clear and accessible introduction to the key dimensions of the international business environment, including economic, political, cultural, technological and financial dimensions. The approach is genuinely international, highlighting transitional and developing economies as well as the advanced economies.

Other editions

Similar books