BrandSimple: How the Best Brands Keep it Simple and Succeed
- ISBN-10
- 1403984905
- ISBN-13
- 9781403984906
- Category
- Business & Economics
- Pages
- 257
- Language
- English
- Published
- 2007-08-07
- Publisher
- Palgrave Macmillan
- Author
- Allen P. Adamson
Description
Emphasizing the importance of effective brands in a competitive market, an expert in the field discusses the basics of good branding, including the importance of testing in a market, the essential link of the design and message of a brand with its meaning, and the need to avoid unnecessary and complicated strategies. Reprint.
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