The Behavioral Foundations of Strategic Management
- ISBN-10
- 1405142502
- ISBN-13
- 9781405142502
- Category
- Business & Economics
- Pages
- 160
- Language
- English
- Published
- 2009-02-04
- Publisher
- John Wiley & Sons
- Author
- Philip Bromiley
Description
This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.
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