Global Communication: Theories, Stakeholders, and Trends
- ISBN-10
- 1405150106
- ISBN-13
- 9781405150101
- Series
- Global Communication
- Category
- Social Science
- Pages
- 374
- Language
- English
- Published
- 2009-02-09
- Publisher
- John Wiley & Sons
- Author
- Thomas L. McPhail
Description
The second edition of this major textbook in global communicationhas been fully revised to bring it up to date with advances in thisdynamic field. From media coverage of the Afghanistan and Iraq warsand Arabic media systems, to digital cameras and the birth of theiPod, this book offers students a comprehensive understanding ofthe complex international communication scene, and of theimplications of rapid changes to the worldwide media landscape thatcontinue on a daily basis. An accessible textbook which discusses the major trends,stakeholders, global activities and worldwide influences involvedin international communications Utilizes numerous and diverse examples of media stakeholders,including CNN, Time Warner, Disney, the BBC, and the advertisingand music industries Features engaging examples from the war on terrorism,Afghanistan and Iraq wars, post 9/11, and al Jazeera, through tothe growing phenomena of Internet blogging Updates important industry information on CNN, MTV, and the BBC- including the problems with the upcoming renewal of theBBC’s global mandate and Royal Charter Organized accessibly around two main theories that anchor theinternational communication debate: electronic colonialism andworld system theory Accompanied by a fully updated instructor’s manualavailable at http://www.blackwellpublishing.com/mcphail
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Other editions
-
- 2019-12-24
- 342 pages
- Paperback
- John Wiley & Sons
-
- 2019-10-11
- 328 pages
- Ebook
- John Wiley & Sons
-
- 2019-10-11
- 328 pages
- Ebook
- John Wiley & Sons
-
- 2011-08-31
- 416 pages
- Ebook
- John Wiley & Sons
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