Media Studies: An Introduction

Media Studies: An Introduction
ISBN-10
1405155604
ISBN-13
9781405155601
Series
Media Studies
Category
Social Science
Pages
328
Language
English
Published
2009-03-03
Publisher
John Wiley & Sons
Author
Robert Kolker

Description

Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies, integrating history with close textual analysis in a concise, readable style. Explores the growing synergies between print and online journalism, and the growth of independent journalism through blogging Discusses the ways advertising is connected to print and screen, economically and from the perspective of the reader Gives students the analytical skills they need in a presentation that is readable without sacrificing complexity Allows students to move within the media they know while increasing comprehension

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