Multi Pack: Consumer Behaviour and Managerial Decision Making (International Edition) with Marketing Communications: a European Perspective

Multi Pack: Consumer Behaviour and Managerial Decision Making (International Edition) with Marketing Communications: a European Perspective
ISBN-10
1405810777
ISBN-13
9781405810777
Series
Multi Pack
Language
English
Published
2004-08-01
Publisher
Prentice Hall
Authors
Patrick de Pelsmacker, Frank Kardes

Description

The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading. "This book has an intriguing empirical focus on European and international cases.

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