Valuepack: Strategic Management: Concepts and Cases with Principles of Marketing
- ISBN-10
- 1405854995
- ISBN-13
- 9781405854993
- Language
- English
- Published
- 2007-05-15
- Publisher
- Prentice Hall
- Authors
- Gary Armstrong, Philip Kotler, Fred David
Description
Strategic Management: Concepts and Cases, 11/e For professors who want their students to understand the practical application of strategic management, David provides a skills-based, practitioner-oriented focus. Principles of Marketing, 12/e The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework
