Marketing Essentials

Marketing Essentials
ISBN-10
1408073684
ISBN-13
9781408073681
Series
Marketing essentials
Category
Marketing
Pages
512
Language
English
Published
2013
Authors
Sally Dibb, Lyndon Simkin

Description

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Essentials of Marketing
    Essentials of Marketing
    By Edmund Jerome McCarthy, William D. Perreault

    Essentials of Marketing

  • Marketing Essentials
    Marketing Essentials
    By Philip Kotler

    Marketing Essentials

  • Marketing Essentials
    Marketing Essentials
    By Lois Farese

    Marketing Essentials

  • Marketing Essentials
    By Lois Schneider Farese

    Marketing Essentials

  • Digital Marketing Essentials
    Digital Marketing Essentials
    By Jeff Larson, Stuart Draper

    Digital Marketing Essentials

  • Marketing Essentials
    Marketing Essentials
    By Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel

    This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices.

  • Digital Marketing Essentials You Always Wanted to Know
    Digital Marketing Essentials You Always Wanted to Know
    By Vibrant Publishers

    This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy.

  • Marketing Essentials: International case studies
    By Grady Kimbrell, Lois Farese, Carl A. Woloszyk

    Marketing Essentials: International case studies

  • Marketing Essentials
    Marketing Essentials
    By Jim Blythe

    Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).

  • Social Media Marketing Essentials You Always Wanted To Know
    Social Media Marketing Essentials You Always Wanted To Know
    By Vibrant Publishers, Dr. Kavita Kamath

    The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing. This book will help you- i.